Instapage found that captioned videos on Facebook had 16% higher reach than those without. Keep that in mind as you read this next fact. If there’s a chance that subtitle help videos get more views, you should invest the time and money it takes to caption it. Of course, these are correlations, and the cause is open to interpretation. Videos without subtitles were watched to 66% to completion, compared to 91% with subtitles on average. In 2009, PLYMedia found that 80% more people watched a video to completion when subtitles were included. Take your target audience’s language into account when you’re making your videos.Īnd when you can, offer subtitles in multiple languages. Some parts of the world use the internet mostly in Arabic. You might want people from all over the world to watch your videos, but if they can’t understand them, it’s going to be hard.Įnglish is the most commonly used language on the wider internet, but Mandarin Chinese isn’t far behind. Great content transcends language boundaries. They just understand it better.Įven if those people could watch without subtitles, they’ll appreciate that you made your video better for them.
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#ADD SUBTITLES TO VIDEO IN TV TV#
A quick search reveals many people turn captions on when they’re watching TV shows or movies, even if they’re native speakers of the original language. In fact, many people prefer watching videos with subtitles even if they don’t have to. The combination of video and text is strong, and appeals to more people than just video. People who learn best via reading will get more out of your videos if they have captions. And if your viewers aren’t visual learners, they’re not going to get as much out of your video.
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And those people will miss out on your video if it’s not subtitled. Or they’re in a public place and can’t be disruptive.Įven if your videos target an audience that’s likely to turn video sound on, there are going to be some people who won’t. Maybe they’re listening to their favorite song and don’t want to pause it. No matter what the statistics say, many people silence audio on their phones or computers because they don’t want or need to. Snapchat, for example, says that two-thirds of its videos are played with sound. Of course, that’s just for a single social network.
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You’ve probably heard that 85% of Facebook videos are watched on mute. Think inclusively and add subtitles to your videos.Īs you’ll see, though, it’s not just people with hearing difficulties that appreciate subtitles. Your target market includes people who are deaf or hard of hearing, and not subtitling your videos excludes them. No matter what your content is, you don’t want to exclude millions of people from watching it. Over 28 million American adults are deaf or hard of hearing-and if you don’t have subtitles on your videos, that’s a huge audience you won’t reach.
#ADD SUBTITLES TO VIDEO IN TV HOW TO#
You can view the visual summary of this post below or skip ahead to read a detailed explanation of each fact and how to add subtitles effectively. We’ll take a look at seven facts and reasons you should add subtitles to your video, then talk a bit about how to do it. Why are subtitles so important? You might be surprised. This is true for movies, TV shows, social media videos, training content, and any other kind of video you might record and share. While great video content is always the first step, there’s another one you may have missed: adding subtitles.Ĭaptioning your videos can have a big effect on how successful they are. You’re not getting the views that you’re hoping for. SRT.You’ve recorded your awesome video content and done everything you can to promote it. You can then save your file with any supported extension, including. If you want to save your subtitles as an SRT file, just go to File > Export Subtitles and click Export on the resulting window. SRT format (for example, you’ll need an SRT file to upload your subtitles to YouTube). This is a full-featured format, but might not be as widely accepted as the more common. You’ll notice that your file is saved, by default, in the Advanced Substation Alpha (.ASS) format. Just click File > Save or the Save icon in the menu bar. When you’re done subtitling your MP4, you’ll want to save the subtitle file so you can use it later. Be sure to play the whole video from time to time to make sure that your subtitles are timed well. Once you’ve created a subtitle, just repeat the process for the rest of the audio in your video. If you need to manually create a new subtitle, just right-click in the subtitle grid and select Insert (before), Insert (after), Insert at video time (before), or Insert at video time (after). When you commit changes to a subtitle, Aegisub will create a new selection for you that you can then use for the next subtitle. If you need to tweak the times that the subtitle is displayed, just click the subtitle in the grid and change the start and end times in the subtitle editor below the audio track.